Local SEO in Valencia

Pamela had one review. One.

She started asking for them at the till, phone already in hand, while the client put her card away. She also messaged her regulars. In seven days she was at twenty.

Her salon hadn't changed. What changed was the moment she asked.

That's most of local SEO. There's no secret technique. There's doing it, and doing it every week.

Almost every business in Valencia has a listing. They created it, uploaded four photos, and there it sits.

March's reviews unanswered. Photos from opening day. Christmas opening hours still up. The category picked by whoever helped set it up, which isn't the one your customers type.

And someone three streets away pulls out their phone, types what you do, and gets a different result.

• I get alerted the moment a review of three stars or lower comes in. The alert hits my phone and I get to work on the reply: it goes up in under 24 hours, no call.
• I answer every review in under 24 hours. In your words. The first week you approve them; after that you already know how they sound.
• Posts and photos every week. Of your place, with your street and your shopfront in them. No stock images.
• I check category, services and opening hours every month. The three fields that move your position and that nobody looks at.
• I set up your review collection system. Direct link and a QR code for the counter, which is where it works.

I won't guarantee you the top spot. Nobody honest does: position depends on where the person searching is standing, and not even Google controls that entirely.

Everything else I do control. And on most listings in Valencia, everything else is simply undone.

How a review gets answered in under 24 hours

Not by hand, one at a time, whenever there's a spare moment. That's how it takes a week.

The review comes in, the alert goes off and the reply gets drafted with what I already know about your business: what you sell, how you talk, what you usually say. It gets checked and it goes out. The first week you approve them; after that you already know how they sound.

Same with the posts and the photos: every week, without you having to remember.

Genki Cáceres. Ten years reading data in banking before this: my job was to look at a dashboard and say what was actually going on. I do the same thing now with Google listings, which have fewer numbers and more people in them.

Running It's Genki since November 2024, at Jacinto Benavente 25. You deal with me. There's nobody to pass you on to.

Pamela runs Harmony Esthetics, a beauty salon in Valencia. She's the one with the first review from the start.

Listing built from scratch: name, category, services, photos, copy and website. Today it's at 4.9 stars with over 60 reviews, and we've seen it cited by ChatGPT and Gemini.

Her listing is public. Go and look for yourself — that's the only proof that counts.

€199 to set up, once. €149 a month. Both plus VAT.

The website is included. It isn't an add-on: when you take on the managed listing, the site comes in at the same price.

No lock-in. If a month goes by and I'm not worth it, you leave. No retention call, no penalty. It's a month.